Joey Perazella holds 7-month-old son Jackson as wife Johanna talks about their Perkatory Coffee Roasters coffee shop at 725 Main St., Middletown, on Friday. The couple is working to open a location in Southington’s Factory Square in a month or so. Photos by Dave Zajac, Record-Journal

Middletown’s Perkatory plans second coffee shop in Southington 

Middletown’s Perkatory plans second coffee shop in Southington 

Middletown’s Perkatory plans second coffee shop in Southington 

reporter photo

Perkatory Coffee Roasters owner Joey Perazella isn’t looking to ruin coffee drinking for his customers, but they tell him it’s hard to drink other roasts after having his.

Perazella and his wife Johanna opened Perkatory a little more than a year ago off Main Street in Middletown. They’re working to open a location in Southington’s Factory Square in a month or so.

The Middletown space, a former factory with brick walls, high ceilings and plenty of room for lounging, fit the couple’s vision for a coffee shop that wasn’t grab-and-go.

The décor reflects a mixture of the couple’s interests and aesthetics: skateboarding, Halloween, industrial. Some of the walls are pallet wood paneling, others are concrete as is the floor.

“It kind of feels like a brewery in here,” Johanna Perazella said. “There wasn’t that vibe in coffee yet (in Connecticut).”

Expandingto Factory Square

The couple was considering a second location but weren’t thinking about it seriously until they got an offer from Florian Properties, the company that owns Factory Square on Center Street.

The building, a brick factory converted to shops and offices, had the look the Perazellas wanted and the deal was too good to pass up.

Joey Perazella has his roaster in Middletown and said he won’t need a second roaster for Southington yet. The Factory Square shop will be very similar if a bit smaller than the flagship store.

“It’s going to be a lot of Edison bulbs, dimly lit, rustic wood, brick,” he said. “It’s genuine to our personality. It’s rough around the edges. You don’t have to worry about spilling your coffee.”

Johanna Perazella said they’re planning collaborations with other Southington businesses, such as barrel-aged coffee with Kinsmen Brewing Co. on Canal Street. Perkatory buys its pastries from a Glastonbury bakery but for the Southington location will try to find a local baker.

There’s already a bar and arcade, chocolate shop, escape room and brewery in Factory Square. Town Economic Development coordinator Lou Perillo said he was glad to have Perkatory added to the lineup. He was impressed with how they’ve done in Middletown in a location tucked behind Main Street.

“The coffee is really, really good,” Perillo said.

‘Excellent’ coffee

Lauren Demers, a Cromwell resident, stopped in Perkatory for the first time on Friday morning. She took the barista’s recommendation for a Honduran coffee and said it was excellent.

“I can see coming here and hanging out with my family,” she said.

Joey Perazella usually roasts once a week, producing between 300 and 500 pounds of coffee for brewing or selling wholesale. He could produce more at a time with his roaster but doesn’t want to store beans for too long.

“We want to make sure all the coffee here is as fresh as we can get it,” he said.

“He takes pride in his craft,” Johanna Perazella said.

Joey Perazella is from Cheshire but now the couple lives in Middletown with their seven month-old son Jackson. Johanna Perazella said they’ve created a place where they enjoy being, even when they’re not managing it. She described the employees as family.

“We’re here even on our days off,” Johanna Perazella said.

jbuchanan@record-journal.com
203-317-2230
Twitter: @JBuchananRJ


 
 
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