WALLINGFORD — A local screen print and apparel shop will soon close its storefront and move to a new workspace to focus on screen printing and online sales.
Micro Print Shop, currently at 216 Center St., sells skateboards, decorative socks, skate gear and apparel, and provides traditional screen printing for clothing. Co-Owner Tony Diep said the business will close the storefront it has occupied for four years and move to a new location off North Plains Industrial Road.
“The main reasoning behind (closing the storefront) is that the foot traffic and in-store sales don’t really justify us keeping it open,” he said.
Diep said the business initially started at the HubCap – a business incubator on Center Street – as the “Hot Blood” brand, a pop-up shop that eventually became the store at 216 Center St.
HubCap President Joe Mirra said he is sorry to see the business leave downtown, but is happy it will remain in Wallingford.
“As your business grows you have to adjust the business model,” Mirra said. “It’s a good thing.”
Co-Owner Justin Brangiero said the new location, which will function as a work space, will be at 46 Capitol Drive.
“...it’s going to be more of an appropriate location because it has a garage and warehouse area and an office,” he said.
The move will allow the owners to focus on parts of the business that have the most potential to increase profits, Diep said. About 70 percent of sales are online – Amazon, Ebay, and other websites. The second highest revenue stream is screen printing.
“Justin and I have our own little clothing brands but they don’t appeal to the masses like a pair of socks with cats on them,” Diep said.
The Center Street location will have a sale on in-store apparel starting Monday. The new location will open in early September.
“It’s kind of a bummer leaving downtown Wallingford because it is pretty cool,” Diep said. “But we’re over that cool factor and we kind of just need to figure out what makes sense.”