PLAINVILLE — The town will partner with a local consulting firm on the potential of virtual advertising.
The Town Council voted recently to have Nucleus Augmented Reality advise the town on possible revenue from virtual advertising at no cost to the town.
“We just want to help the town make sure they navigate the landscape safely … since it’s so new there aren’t a lot of rules and regulations yet,” said company official Adam Reiser.
Plainville is the first municipality that Nucleus has partnered with.
Augmented or virtual reality requires people to use a device, such as goggles or glasses, to view digital images and sounds based on location. Smart phones can also use the technology.
When Reiser first came before the council in August, he raised the example of advertisements being shown on town property to those nearby. The agreement was approved at the council’s Feb. 4 meeting.
“What augmented reality is, is the overlay of digital and imaging reality on the real world,” Reiser said. “You could be looking through your phone and see a dinosaur standing there right in front of you.”
Town Manager Robert Lee said that since there’s no risk to the town, the council decided to partner with the West Hartford based company and could engage in profit sharing if an advertising arrangement can be made.
“This is certainly a brand new technology that some believe will grow in popularity going forward and he asked if the town would be willing to engage him, at no cost, to represent the town and see if there’s a market for this technology,” Lee said.
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